Results
What a sprint produces
Three worked examples of what each sprint typically delivers for a mid-size B2B company, built from industry benchmarks and our own program experience. Every number is explained so you can check it against your own database.
Illustrative scenarios Modelled from industry benchmarks and our own program experience, not named clients. As programs complete they're replaced with attributed case studies.
Six years of leads nobody had emailed in a year
Starting point. Six years of inbound leads, event lists and closed-lost deals. 38,400 contacts had received no email in over 12 months. Marketing sent one newsletter a quarter to the whole list; open rate had drifted down to 11%.
What we did. Validated the list (removed 4,100 dead addresses), segmented by original source and role, and ran a four-email re-permission sequence over three weeks with volume warmed up gradually. Responders were scored and routed to the right rep with their history attached. Non-responders were sunset.
Benchmark basis: B2B re-engagement to properly cleaned lists typically sees 20–35% unique opens and 2–5% engagement; 2–3% of engagers take a meeting when handoff is immediate and personal. One in three meetings becoming a qualified opportunity is a conservative B2B assumption. Average deal $85k.
One webinar, three tracks, twenty-nine meetings
Starting point. Previous webinars got one "thanks for attending" email with the recording link. Sales received the full registrant list as a spreadsheet and called the top of it for a week.
What we did. Three tracks built before the event: attendees (recording, the one slide people asked about, an offer to review their setup), no-shows (recording plus three takeaways), and registrants who never engaged (a short re-permission). Six emails over 21 days, plus an alert to the rep whenever someone clicked "review my setup".
Benchmark basis: B2B webinar attendance runs 35–45% of registrations; a well-built follow-up program converts 4–8% of registrants to a meeting request, versus under 1% from a single thank-you email. Average deal $60k.
Open rates had collapsed, and nobody had checked where the emails landed
Starting point. Open rates had fallen from 24% to 9% over eight months. The team had rewritten subject lines three times.
What we did. Placement tests showed 61% of mail going to spam at Gmail and Outlook. DMARC was missing, DKIM was signed for a domain the company no longer used, and 3,800 addresses had been bouncing for months. We fixed authentication, removed the bounces, suppressed complainers, and rebuilt sending volume over ten days to the most engaged segment first.
Benchmark basis: authentication and list-hygiene failures are the most common cause of sudden B2B open-rate drops. Fixing them typically restores placement to the 85–95% range within two to three weeks of controlled warm-up. Health Check fee $950, credited to the sprint that followed.
What we'd expect for your database
Rules of thumb we use to size a reactivation sprint before you commit. Bring your numbers to the free review and we'll run them together.
Run the numbers for your database
Ranges reflect B2B technology lists with an average deal size above $20k. Results depend on list quality, how the contacts were originally acquired, and how quickly sales follows up.
Client stories
Attributed case studies and testimonials will appear here as programs complete. Our first three clients receive founding rates in exchange for sharing their results.
Want to see it on your own data?
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