Are payments refundable?
Yes, within 24 hours. Cancel within 24 hours of payment and before kickoff for a full refund to your original payment method. After that, or once work has started, plans are non-refundable, because we schedule the team and begin preparatory work on your account. Pipeline Engine months are non-refundable once billed; after the three-month minimum you can cancel with 7 days' notice. The path starts with a free 20-minute review and a low-cost Health Check: you can see what's in your database before committing to a sprint. If we fail to deliver something we scoped, for reasons within our control, we credit or refund that part; see the payment terms.
Isn't emailing old contacts just spam?
It is if you do it carelessly. We only re-engage contacts who originally opted in, we re-permission before any ongoing sends, we honour every unsubscribe instantly, and we sunset non-responders so they stop dragging down your reputation. Done properly, reactivation improves your list health rather than harming it.
Do we need to buy an email tool?
No. We work in whatever you already have. If you have nothing, most platforms offer a free or low-cost tier for smaller lists, and we'll set it up in your name.
Who owns the account and the list?
You do, always. The platform account, the contacts, the templates and the automations are yours. If we part ways, everything stays exactly where it is.
How big does our database need to be?
Reactivation sprints make sense from roughly 3,000 dormant contacts upward. Below that we'll usually recommend an event sprint or the Pipeline Engine instead. We'll tell you on the review call.
What do you need from us to start?
Access to your CRM and email platform, a sense of where the contacts came from, and one person who can approve emails. Most clients spend one to two hours with us in the first week and much less after that.
How do you charge and invoice?
The Health Check and sprints are paid in full online at booking. The Pipeline Engine is billed monthly in advance. We accept international cards and bank transfer; all invoices are in US dollars.
Does this replace our sales team or our HubSpot?
Neither. Your sales team works the hot leads; HubSpot sends what someone builds in it. Funnel Fig does the thinking and building for the large group nobody owns: the dormant database and the event lists. Every warm responder goes to your reps with context, so sales gets more ready leads, not competition.
How does the Health Check credit work?
Book any sprint within 30 days of your Health Check and the full Health Check fee is deducted from the sprint price. Founding clients pay $500 for the Health Check and get the same $500 credited.
Can we start the Pipeline Engine without a sprint?
We ask for a completed sprint first. The Engine keeps a working system running; without the sprint there's no cleaned list, segments, sequences or playbook to keep alive. If you'd rather start monthly from day one, ask on the review call and we'll scope it as a custom plan.
What if we need something between a sprint and the Pipeline Engine?
That's what the Custom Plan is for. Tell us the shape of the program on the review call and we'll quote a fixed price. You'll never get an hourly invoice or a surprise.
Are there any extra costs?
None from us. If you have no email platform, the platform's own subscription is paid by you directly; many have free tiers for smaller lists. Optional third-party tools such as email validation services are passed through at cost, only with your approval.
Do you write cold outbound emails?
No. We focus on opt-in and re-permissioned contacts. Cold outreach uses different tools and carries different deliverability and legal risks, and we'd rather do one thing well.
