B2B lifecycle email · Any platform, any market

You already paid for the leads. We turn them into pipeline.

Your sales team works the hot leads. Your CRM sends the emails. Funnel Fig turns the leads nobody owns into meetings for sales: dormant databases reactivated, event lists followed up, deliverability fixed.

Your webinar ended. The pipeline shouldn't have.

Sales gets a prioritised call list within 48 hours of the event. Attendees, no-shows and silent registrants each get their own track, worked through to meetings, with a playbook you reuse every time.

Your best email can't work from the spam folder.

We test where your emails land, fix SPF, DKIM and DMARC, repair sender reputation, and size the dormant pipeline sitting in your CRM. The fee comes off any sprint you book within 30 days.

  • 20 minutes, no pitch unless you ask
  • Built inside your own CRM
  • Founding rates for the first 3 clients
31meetings in 30 days from one dormant database
29 vs 3meetings from a single webinar, against the old follow-up
39% → 91%inbox placement after a two-week Health Check
6–12meetings we expect per 10,000 dormant contacts

Illustrative scenarios, modelled from industry benchmarks. See how we built them →

The cheapest pipeline you'll ever get is already in your CRM

Most B2B companies sit on tens of thousands of contacts nobody has emailed in a year: old inbound leads, past event attendees, closed-lost deals, former customers. Meanwhile the budget goes to generating more new leads at the top.

Email agencies won't touch this. They're built for ecommerce: abandoned carts and flash sales, not six-month sales cycles. So the contacts you already paid for stay cold.

Contacts · 38,412sorted by last activity Priya S. — VP Marketinglast email: 3 days agoDaniel R. — CTOlast email: 14 months agoAisha K. — Head of Opslast email: 2 years agoMarcus L. — Director ITlast email: 9 months agoElena V. — CMOlast email: 16 months agoTom H. — Founderlast email: 3 years agoSofia M. — RevOps Leadlast email: 11 months agoKen O. — CIOlast email: 2 years agoNadia B. — Growth Leadlast email: 20 months agoLuis P. — VP Saleslast email: 15 months ago nobody has emailed37,880 of them
How it works

One path from dormant contacts to booked meetings

Every engagement starts free. Each step after that is fixed-scope, fixed-price, and measured in meetings for sales.

  1. 0Free Pipeline Review20 min · free
  2. 1Health Check2 weeks · credited to a sprint
  3. 2A Sprint30 days · meetings booked
  4. 3Pipeline Enginemonthly · keeps it running

See plans and pricing

Everything is built inside your own platform. You keep the account, the list, and the data. Opt-in and re-permission only; we never buy lists or send cold email. See how we work →

How much pipeline is sitting in your CRM?

Three numbers, thirty seconds. The calculator uses the same benchmark ranges we use to scope a sprint, so the estimate is what we'd tell you on the call.

Try the pipeline calculator   See the ranges
A marketing team reviewing an email campaign together on a laptop
Photo slot: photo-team.jpg — 2–3 people reviewing a screen, natural light, no stock smiles

Built by people who've run the programs

We've sat on the client side: webinar series, partner events, nurture sequences, the awkward handoff to sales. Funnel Fig exists because we kept seeing the same leak and nobody owned it.

More about us →

Why Funnel Fig

  • B2B only. No ecommerce playbooks adapted badly to long sales cycles.
  • Fixed scope, fixed price, fixed timeline. You know the outcome before you sign.
  • Meetings and pipeline reported, not open rates.
  • Permission-first. No bought lists, no cold email; your domain stays protected.
Reactivation sprint · resultsday 30 Dormant contacts38,412Re-engaged5,210Replied1,104Meetings booked212 Pipeline created$1.4M
What a sprint report looks like (illustrative scenario; see the worked examples)

Find out how much pipeline is sitting in your CRM.

Book a free 20-minute Pipeline Review. We'll estimate how many contacts you could reactivate and show you the three fastest fixes — whether or not you work with us.